Link Building

“Link building” refers to the process of increasing the number of inbound links that lead web browsers to your website. Link building is a process that takes time and tenacity, but rewards you with higher search engine rankings, more traffic, and increased sales.

There are internet marketing gurus out there who claim that link building is outdated and unnecessary. Then there are others who are trying to turn link building into a commodities market, literally selling links to the highest bidder. Those who tell you that link building is unnecessary are usually “business people” who don’t have a real store or service, who do nothing but sell other people’s products through a massive number of cheap, three-page websites. As for those who would sell you links, these guys are modern-day P. T. Barnums, and even though their links might be worth a fraction of what you’ve paid, the link they sell still doesn’t hold a candle to the valuable, free links that come as a result of hard work and dedication to your field.

Link Building is Like Networking

Good business people know that few things are better for business than old-fashioned networking. Shaking hands and exchanging business cards, having a conversation at a cocktail party, or taking part in a chamber of commerce meeting can often generate more business than the most expensive and sophisticated advertising.

Link building is this same relationship building process, except that it’s happening in the virtual world instead of the real world. Virtually every topic under the sun, for example, has a discussion forum. By becoming a regular commentator on the forums that relate to your business, and skillfully inserting a link to your website or blog where it’s appropriate, you will gradually see an increase in your web traffic. As your online relationship building increases, you will gradually build an avalanche of inbound links to your site, increasing your reputation within your field – not to mention increasing the size of your bottom line.

Your Three Choices

1. You can continue to build links the way most people do – that is, by accident.
2. You can hire SMG to help you systematically build relevant links that will improve your standing in search engine rankings as well as your online reputation.
3. You can purchase SMG’s eBook, which delves into much greater detail on the topic of link building. In this way, you can build links on your own, with a written guide to help you.